Instagram puts new limits on undisclosed AI profiles

AITopTools Editorial TeamAugust 31, 2026

What changed

Instagram is limiting the reach of AI profiles that are not disclosed as AI-generated. The move comes as frustration with AI influencers grows on the platform.

What this means for you

People running undisclosed AI profiles may find it harder to reach Instagram users. The change is already being applied on Instagram, although the feed does not specify the exact limits.

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