Top 5 Tactics
When building an AI tool, one of the most important things to consider is how you will get users to use your tool. Nowadays, there are hundreds of thousands of AI tools, and it can be easy for your tools to get lost in the bunch.
You can use more than one technique to promote your AI. This is the most effective way to ensure your AI can reach as many people as possible. Some of these are more expensive options than others, but at the end of the day, it will all be worth it.
So, now you know that with the exponential increase in AI tools, increasing traffic to your tools has never been more critical. That’s exactly what this article will address: how to get more traffic to your AI tools. So, here are our top 5 tactics.
Use an AI Directory Such as Aitoptools
The first and most important tactic is to use AI directories. In that case, one of the top directories is the AITopTools directory.
What Is an AI Directory?
An AI directory is an online platform that displays many different AI tools to customers. It allows customers to filter and pick the specific tool they want.
Why Is an AI Directory Useful?
An AI directory is a very useful way to increase traffic to your AI tools because it already has many AI enthusiasts looking for AI tools. An AI directory takes care of the hard work of getting interested customers to see your AI tools. Another useful feature of using an AI directory is that users who regularly use it are more likely to use a tool in the directory rather than a tool they find on their own.
AI directories are also a great platform to get feedback on your tools so you can improve the experience for future customers. For example, AITopTools allows customers to rate the AI tools they use as well as provide feedback directly on the site. This allows you, the developer, to gather more feedback and create a better AI tool. The more feedback you receive, the more traffic your tool will get.
This is very useful because customers will appreciate that they can see the feedback and reviews that others have given so that they will not have to test every tool on their own before deciding which one to use. Since an AI directory directs traffic to your AI tool, you can focus on making the tool as good as possible and making your users happy.
The Pros of AI Directories
- Can reach a wider audience
- More likely to get people to get your AI tool
- Easier to use
- Easier to promote
- Increase your credibility
The Cons of AI Directories
- It will cost money
- There is a chance that your AI tool will be rejected
So, Submit your tools by clicking here.
Use Social Media
To promote your AI tool, you can also use social media. Social media is a great way to reach many people and promote stuff because people use it almost every day.
Why is Social Media Useful?
Social media is a great way to boost traffic to your AI tools because it can reach many people very quickly. Having a social media presence also helps you build your brand because people will recognize you based on your social media profiles. Using different social media platforms will allow you to reach different types of audiences and can help increase traffic to your AI tools. You can also use advertisements on social media sites. Using advertisements is less work but will cost money.
What are Some Difficulties with Using Social Media?
The first hurdle you will have to overcome when trying to boost traffic to your AI tools will be building a recognizable brand. There are so many social media pages, and this makes it hard to stand out. Social media will only be useful if you can get many people to view your content. If you are just starting out, it will take a lot of time and effort to build your base of followers. Getting an AI tool to reach the target audience is the most difficult part of using social media to promote your AI tool.
The Pros of Social Media for AI
- It is mostly free
- Can reach a lot of people quickly
- It is easy to promote AI tools there
The Cons of Social Media for AI
- Have to build a reputable identity first
- It can be difficult to promote AI tools by yourself
- You can use advertisements but that can cost money
- Might not reach the target audience
Pay for Advertisement
The third way to promote your AI is by paying for advertisements on different websites and social media.
Why is Advertisement for AI Useful?
This is a useful technique because you can promote your AI on different platforms, and it will reach a wide variety of people. Advertisements can also make the work easy for you, as all you need to do is pay the website to display your advertisement. This way, you can display your AI on any website of your choice, and they will more likely accept to promote your AI. Also, if you choose the right platform to promote your AI, it has the potential to reach a lot of people.
You can even pay for advertisements on AI directories sometimes. This is the fastest way to reach people who are already looking for an AI tool. The key is to make an AI description that catches the attention of the reader. The advertisements can also be done on social media. You can buy ads on social media very easily.
What are Some Difficulties in Using Advertisements for AI?
The main issue with using advertisements on websites or social media is that it costs 5 times the amount it would use an AI directory. For example, it costs about $2.00 per click for ai tool google ads searches. Moreover, you need to find the right website and make sure that the advertisement does not look like a scam. It is important to catch the attention of the visitor. For that, you have to prioritize SEO mainly.
The Pros of Using Advertisements for AI
- It can reach a wide variety of people
- Easy to use
The Cons of Using Advertisements for AI
- It will cost money
- It is competitive
- It might not yield a positive result, as advertisements can be seen as annoying
Giving the AI to Influencers to Promote
Another way of advertising is giving your AI tool to influencers who have a reputation in the AI industry to promote your product.
Why is Giving AI to Influencers to Promote It Useful?
Giving AI to influencers who have been using AI or working with AI can be a very useful way to promote it. For this, you usually need to give the influencer the AI for free, and they give a review on how well the AI works. Sometimes, you even need to pay the influencer to talk about the product. For this to work, choosing the right person to promote the AI tool is very important.
This is useful because the audience is more likely to trust someone they look up to and follow rather than a random advertisement on a website. This way, even if you do not reach a wide audience, you will surely promote the product to a dedicated audience. Also, usually, influencers already have a large following on social media, so there is no need for extra advertisement.
What are Some Difficulties in Using Influencers to Promote AI?
Of course, this can be a tedious task as well. It can be hard to look for an appropriate influencer who will promote your AI tool properly. Moreover, the influencer of your choice has a right to ignore or refuse your request as well, so it is important to find many different people who are willing to promote your AI.
The Pros of Using Influencers to Promote AI
- It is more trustworthy than a random advertisement on a website or social media.
- There is a dedicated fanbase that can promote your product further.
- Can yield positive results.
- It is a more relatable way to promote an AI, so more effective.
The Cons of Using Influencers to Promote AI
- It can get expensive
- There is a chance of being rejected
- Difficult to find appropriate influencers
- It can sometimes have a hostile effect
Host an Event to Promote the AI
The last way to promote an AI is the most expensive. This is done by hosting an event or using an event to promote your AI tool.
Why is Holding an Event to Promote AI Useful?
This is a very good way of promoting your product because you can look at the people you are promoting it to and get a more interpersonal response. In this case, you can either host your event, which can cost a lot of money, or you can go to an event for AI and promote your product there.
By being in person, you can answer all the questions people might have about your AI and show the audience how passionate you are about this product. Moreover, there are several events for people passionate about AI, such as
- 5th International Conference on Artificial Intelligence in Electronics Engineering.
- Enterprise Generative AI Summit.
- 4th Annual MENA Conversational AI Summit 2024.
- Generative AI for Automotive 2024.
- Generative AI for Marketing Summit.
- Super AI.
These are great for promoting your AI to like-minded people.
What Are Some Difficulties in Promoting AI by Hosting an Event?
The difficulty is the cost. If you hold an event by yourself, it will cost for the food, venue, and much more. Also, inviting people to the event can be difficult, and only a few will attend.
However, if you choose to go to an AI conference and promote your product, there can still be some difficulties. To make in-person advertisement work, you must be passionate about your AI product to convince others to use it. Also, it is important to use some tactics to make it easier for people to understand what you are doing and what your AI can give. In addition, the people there are already experts in AI, so you should be ready to answer some hard questions.
The pros of hosting an event to advertise AI
- More interpersonal
- More likely to leave an impression
- It can be more effective
- Has the right target audience
The cons of hosting an event to advertise AI
- It can be super expensive; even joining a conference can be expensive
- Requires passion to promote your product
- Need proper knowledge about the product to answer complex questions
- Requires more effort and time
